I have over 15 years of experience in sales & marketing, helping businesses growth at all stages: from smallest local brands to established luxury houses such as Chloé. As a professional, I have developed from a journalist to PR to marketing manager to sales manager to business strategist. I believe it all comes down to being smart about how to get more sales. It’s only a dream, not a business, if there are no sales.

I have built businesses and learnt many hard lessons along the way, had great pinch me moments when securing meetings with US Vogue editors, managing to make my stories go viral across the biggest media outlets globally, selling like crazy and looking at 6 figures accumulating at the bank account.

I have worked with around 200 companies coming from a most diverse range of industries: all sorts of D2C brands as well as engineering and tech backgrounds. My focus is all about how to bring more excitement to the brand and customer experience as opposed to icky sales techniques. Let’s work together and build a fresh new strategy for your brand. Gone are the days of sweating about the things that don’t work, time to welcome the Not Stressed CEO who’s enjoying his business as well as his profit margins.