Why (and How) You Should Host Giveaways
Guys, I found a gem.
For months now, I have been referring many of my clients, friends, and colleagues who are struggling with social media growth to follow Brock Johnson on Instagram. He’s one of the best at teaching how to hack this IG beast. 🙂 While he shares a lot of valuable tips on his IG, I recently purchased his InstaClubHub course and immediately wanted to recommend it to everyone looking to make money on Instagram.
Even though I felt knowledgeable on this topic, I learned many details that I had overlooked or didn’t know before. Wanna know the best part? You get to trial it for 2 weeks for the amazing price of just $7. It’s a ridiculously good value for money (bootstrapped founders unite 😂).
I am sure that if you haven’t cracked how to consistently grow on IG, you will love the course. Try it out here (limited time offer).
As the busy season approaches, every entrepreneur is thinking about how to grow their audience and maximize sales opportunities. Giveaways have become a popular strategy for brand engagement, but are you using them effectively? This email is your guide to running successful giveaways that not only increase visibility but also foster genuine connections with your audience.
Why Host Giveaways?
Everyone has seen giveaways before. They’re a promotional tactic where you offer a product, service, or resource in exchange for engagement actions—likes, shares, comments, follows or subscribing to an email list. But hosting a giveaway has to be well planned, because otherwise you risk ending up with… 1 product less and not much else.
How to Set Up Your Giveaway
Select a Valuable Offering: Choose something that truly matters to your audience. It could be a product, service, or even a unique experience.
Define Engagement Requirements: Make it simple. Ask your audience to subsribe, like, comment, share, or tag friends to enter. This not only increases your reach but also engages your existing followers.
Create an Engaging Post: Use persuasive language to showcase the value of your offering. Create excitement about what they can win and why it matters.
Include a Visual: A picture is worth a thousand words. Showcase your giveaway with eye-catching images or videos that highlight the product.
Be Ready to Deliver: Ensure you have a streamlined system for delivering the giveaway to winners. This builds trust and encourages future engagement.
When to Use Giveaways
Giveaways are perfect for entrepreneurs, content creators, and brand marketers who want to build their email list, enhance social media engagement, and establish authority in their niche. They work especially well for launching lead magnets or new products.
Keys to Effective Giveaways
Offer Genuine Value: The giveaway should be something your audience will truly appreciate.
Clear Instructions: Keep the entry process straightforward.
Visual Appeal: Compelling visuals will attract more participants.
Create Urgency: Consider setting a deadline for entries to encourage immediate action.
Support from Your Network: Enlist friends and fellow entrepreneurs to amplify your giveaway.
Beware of The Risks
Quality of Followers: May attract followers more interested in freebies than in your core content. My tip here is having a quick scan of who you select as a winner. If you notice this person is a serial giveaway participant… next!
Reputation Risk: The quality of the giveaway must match your brand's standards.
Spammy Perception: Overuse of this tactic can be perceived as spammy or insincere.
While giveaways can attract new followers, it’s crucial to maintain quality. The goal is to engage people who genuinely care about what you offer. Make your giveaways a fun and interactive experience, and they will not only drive sales but also foster a loyal community around your brand.
